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The Problem with Melted Ice

Bagged ice is designed to melt. That’s fine for drinks — but it’s a problem for fish.

As ice melts, water pools in the bottom of your cooler. Fish sit in that water, absorbing moisture and breaking down faster than they should. Even with frequent draining, meltwater is unavoidable when using disposable ice.

For anglers who care about fish quality, that’s a compromise.

Ezee Freeze vs Bagged Ice for Fishing

Ezee Freeze

Designed to stay sealed

Keeps coolers dry

Preserves texture & quality

Reusable for years

Bagged Ice

Designed to melt

Floods coolers

Degrades fish over time

Single-use

Common Fishing Questions.

Does Ezee Freeze keep fish cold without soaking them?

Yes. Ezee Freeze is a reusable bag of ice that stays sealed as it freezes and cools. It keeps fish cold without releasing meltwater, so fish aren’t sitting in pooled water that can degrade texture and freshness.

Can I use Ezee Freeze with regular ice?

You can. Ezee Freeze works alongside traditional ice if needed, helping reduce overall meltwater in the cooler while maintaining consistent cooling. Many anglers use it as a base layer to limit how much disposable ice they need.

Is Ezee Freeze safe for storing fish and food?

Yes. Ezee Freeze is made with food-safe materials and does not contain loose gels or chemicals that can leak into your cooler. It’s designed for direct use around fish, food, and drinks.

How long does Ezee Freeze stay cold while fishing?

Cooling duration depends on cooler quality, insulation, and ambient temperature. When fully frozen, Ezee Freeze stays cold for up to 24–48 hours in insulated coolers. providing long-lasting cooling throughout a typical fishing day without the mess of melting ice.

How Anglers Use Ezee Freeze

Boat Coolers

Keep your catch cold without flooding the cooler. Ezee Freeze holds temperature without turning into water that soaks fillets or bait.

Kayak Fishing

Limited space means every inch counts. A reusable bag of ice keeps drinks, bait, or small catches cold without loose ice sliding around

Shore & Pier Fishing

No more stopping for bagged ice on the way. Freeze it at home, drop it in your cooler, and you’re set for the day.

Tournament Days

Consistent cooling without meltwater management. Helps maintain fish quality from weigh-in prep to transport.

Bait Storage

Keep live bait cool without shocking it in freezing meltwater. Stable cooling. Less mess.

Overnight Trips

Replace multiple bags of ice with a reusable bag of ice you refreeze between days. Cleaner. More efficient.

Customer Reviews

Overall rating: 4.7 / 5 from 840 reviews.

Customer photo review of Mega Freeze Blue Ice - 5kg Black Bag

Absolutely love them in all aspects. In drinks, keeping lunch cold with out floating in water. Best investment I made

Mega Freeze Blue Ice - 5kg Black Bag

Customer photo review of Mega Freeze Blue Ice - 5kg Black Bag

The postage was prompt and communication was excellent. The order arrived within a week and the included scoop looks great. The bag did have some moisture in it but it didn't appear that any had leaked . I have frozen them and intent to give them their first use this weekend. I would recommend to family and friends.

Mega Freeze Blue Ice - 5kg Black Bag

Customer photo review of Mini Freeze Blue Ice - 1.8kg Black Bag

These little goodness of ice are a game changer They are. So easy to use and easy to te freeze As my wife says they are gold

Mini Freeze Blue Ice - 1.8kg Black Bag

Customer photo review of Mini Freeze Clear Ice - 1.8kg Black Bag

At first we were skeptical about these but they do exactly what is advertised! They are so much better than mucking around with ice cube trays and smelly freezer ice. Easy to wash and they keep you drink cold for quite some time without watering down a nice gin! I am just about to order some more

Mini Freeze Clear Ice - 1.8kg Black Bag

Customer photo review of Mini Freeze Clear Ice - 1.8kg Black Bag

I wanted to buy this dear friend a present that he would use in his Champagne Ice Buckets and also in this portable Cooler Box. He loved them, I would highly recommend them for gifts and I have a few myself for the same usage.

Mini Freeze Clear Ice - 1.8kg Black Bag

Customer photo review of Mega Freeze Clear - 5kg Bag

Easy to use, easy to clean and the re usability of (ice) is just unreal and it's already paid for itself already.

Mega Freeze Clear - 5kg Bag

Customer photo review of Mega Freeze Blue - 5kg Bag

They seem robust and good quality It took a while to freeze down 30 kg but now sorted The plan is to always have 15/20 kg in the freezer on my 45 footer Use it in the fish bin clean it and leave it in the freezer again. No more $30 worth of ice each trip again

Mega Freeze Blue - 5kg Bag

Customer photo review of Mega Freeze Blue - 5kg Bag

Very happy to date as no mess and no condensation or dripping. As a traveller, also no noise from rattles or water slopping around.

Mega Freeze Blue - 5kg Bag

Customer photo review of Mini Freeze Blue - 1.8kg Bag

They seem as advertised. A lot of them have these little knobs on them from production. You can see one is cleanly cut as shown in pictures on the website but others have knobs on them. Some are a bit sharp. Can these be cut off in any way that’s recommended?

Mini Freeze Blue - 1.8kg Bag

Customer photo review of Mega Freeze Clear - 5kg Bag

I sent many emails advising that the product did not keep drinks cool for anymore than about 2 hours. I was told I had to return the products at my expense! And with almost 12 kilos of product this would have been very expense. I was advised that if the product was found to be faulty then you may look at a refund for the purchase cost and the return of the product. I found this unacceptable. I then checked all of the product individually and found that 1 of the cubes had spit open and leaked. I also found, as you can see from the attached photos that across the 3 bags they were 700 grams short of the advertised weight. I emailed again with this advise and asked that you reconsider the refund of what was now proven to be faulty, not to mention underweight. I received no reply I was excited to try this product but was terribly disappointed not only by the product but even more disappointed with your service

Mega Freeze Clear - 5kg Bag

Customer photo review of Mini Freeze Blue - 1.8kg Bag

I sent many emails advising that the product did not keep drinks cool for anymore than about 2 hours. I was told I had to return the products at my expense! And with almost 12 kilos of product this would have been very expense. I was advised that if the product was found to be faulty then you may look at a refund for the purchase cost and the return of the product. I found this unacceptable. I then checked all of the product individually and found that 1 of the cubes had spit open and leaked. I also found, as you can see from the attached photos that across the 3 bags they were 700 grams short of the advertised weight. I emailed again with this advise and asked that you reconsider the refund of what was now proven to be faulty, not to mention underweight. I received no reply I was excited to try this product but was terribly disappointed not only by the product but even more disappointed with your service

Mini Freeze Blue - 1.8kg Bag

Customer photo review of Mini Freeze Blue - 1.8kg Bag

Just the ticket to go in my car 12V peltier element cooler so it does not have to cool down from scratch, and I can reuse it, winner.

Mini Freeze Blue - 1.8kg Bag

Customer photo review of Mini Freeze Blue - 1.8kg Bag

Perfect for using as ice in my wine (Red & White), without watering it down. I purchase 3 bags - filled my ice container in freezer for drinks & 2½ Bags for chilling the Esky. Went to Torquoise Bay all day yesterday, 35⁰... kept our drinks & food chilled all day and easy emptying & cleaning esky on return home. Another #1 purchase.

Mini Freeze Blue - 1.8kg Bag

Customer photo review of MINI FREEZE - 1.8KG BAG

We dont use ice anymore! No need to fuss with the ice trays, we have our ALWAYS READY ice cubes. Best idea... whybi didnt have this before now who knows. 5 stars!!

MINI FREEZE - 1.8KG BAG

Customer photo review of MINI FREEZE - 1.8KG BAG

Works perfectly for us, depending on how much you need, personally I like the 1.8kg, as it is more than sufficient.

MINI FREEZE - 1.8KG BAG

Customer photo review of MINI FREEZE - 1.8KG BAG

My kids and I love ice in our drink bottles but someone always forgets to fill the Ice tray. Having Ezee Freeze makes it effortless. The kids don’t make a mess, we have an endless supply of Ice, I just wish I waited for the Black Friday sale 😉 Thanks guys

MINI FREEZE - 1.8KG BAG

Customer photo review of MINI FREEZE - 1.8KG BAG

The Ezee Freeze blocks are a fantastic idea, I have only used them to put in drinks so far & they work a treat 👍 I have an event coming up this coming weekend so I’ll pop them in my insulated bag & see how they go 🍻

MINI FREEZE - 1.8KG BAG

Customer video review of MEGA FREEZE - 5KG BAG

Blocks are awesome. Delivery poor. Seemed like the package was opened and the bags on the inside Don’t know if any blocks are missing but I bet there are some in the delivery van

MEGA FREEZE - 5KG BAG